Rita’s Mobile App

Rita’s Italian Ice has ignored the value of their digital presence for too long. Their loyalty app has seen decreasing engagement since it’s instantiation in 2015. Although Rita’s has previously relied on their loyal customer base, they are not immune to the shift in consumer behaviors and new players infringing on the dessert & treat market.

01. Research

The research phase was broken into several parts. Part one included analysis of the current loyalty app and comparative analysis of food & beverage brands in the mobile ordering space.

During the comparative analysis, the following brands were studied to understand their payment process, menu flexibility and overall ease of use.

Part two included an in-person client brainstorming session to inform requirements and scope. Rita’s participation included stakeholders from Product Development, Marketing, Executive Leadership, as well as IT.

After completing my research, I then went on to develop a mind map. I referred to this technique to help me assess the features and potential complexities. The point of this activity was to help me organize the information into more defined ideas, and then establish relationships and hierarchy amongst those ideas.

02. Sitemap & Wireframes

Next, a sitemap and wireframes were developed to begin technical discussions and feasibility with the implementation team.

03. Test & Iterate

Planning for small user group testing of low fidelity wires is currently underway…