ADP Global Enterprise Solutions

The assignment was to drive demand and interest in ADP's human capital management capabilities to C-level decision makers.

The creative concept: We know people

ADP is a world leader in Human Capital Management. With the best insights, tools and expertise in the business, we know people...better than anyone. We make it easier for companies to acquire, manage, and retain top talent. At ADP our people are in our DNA. And when you partner with us, they'll be in yours too.

The first touch was a direct mailer that once opened reveals a Tile nested inside. This object underscores hows ADP keeps track of your most important assets, your people.

In addition to the direct mail, the executive would also receive three emails. There were multiple variants of this email created to specifically address various C-level concerns.