UX // Creative // Digital Strategy
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LG Home Entertainment

LG Home Entertainment

The task was to design and produce 9 eLearning modules to support the launch of the 2018 OLED TV's. The modules were used to train both employees and retail partners.

 
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During the discovery process, decisions were made to enhance the experience from previous eLearning modules. These solutions included a responsive design, a robust navigation so that a user can easily navigate through the content, as well as introduction of comparison charts, user ratings and an overview page before beginning the quiz section. The quiz was rated on a pass/fail system and each question allowed 2 tries before if was scored incorrectly. LGHE was also looking for a way to incorporate realistic selling scenarios. Through discussions with their largest retail partner, Best Buy,  audio-guided "Selling Tips" were incorporated throughout the learning portion of the module to emulate questions sellers might experience in a retail setting.

 

 

My role was to oversee the project as a creative lead as well as produce the UX documentation to support the development team. 

 

The design had to be beautiful to compliment the aesthetic of these high-end TV's, but the function simple, so the user could easily learn about the exciting new features.